Having information about your company’s key products and services on your intranet is very important. This is absolutely critical for frontline or sales staff who need to talk authoritatively about your organization’s offerings with clients. It also helps spread awareness among internal staff about what the company does externally. Ultimately this content can support better client service.
Content about products and services needs to be authoritative and up-to-date, so it should be closely managed and regularly reviewed. It should also be well structured so employees can easily and quickly find what they need.